Amidst the bustling markets and vibrant murals of Juba, South Sudan, a new wave of creative energy is rising. At the forefront of this movement stands Chol Garang, a graphic designer whose work fuses traditional South Sudanese motifs with contemporary design trends. Recently, I had the privilege of sitting down with Chol to delve into his creative journey, the unique challenges and opportunities of the Juba design scene, and his vision for the future.
He is not just a successful designer; he is a pioneer, paving the way for a new generation of South Sudanese creatives to tell their stories to the world, one design at a time.
Chol’s story began not in the sleek studios of major design firms, but on the dusty streets of Juba. “Design wasn’t something I actively pursued,” he explains, his warm smile crinkling the corners of his eyes. “It found me.” During his college days, Chol stumbled upon a design software program and, driven by an innate curiosity, began experimenting. Soon, his talent and dedication caught the eye of local businesses, offering him his first paid gigs.
From Humble Beginnings to Local Star:
Chol’s early work focused on branding and logo design. He recalls, “Back then, there wasn’t much awareness about branding’s importance. Businesses mainly used generic, copied logos. I saw an opportunity to tell their stories visually, using colors, patterns, and symbols that resonated with the local audience.”
Chol’s designs, infused with vibrant hues and intricate patterns inspired by South Sudanese textiles and architecture, stood out amidst the monotony. He soon gained recognition, becoming a go-to designer for local businesses and NGOs.
Bridging Tradition and Modernity:
Chol’s design philosophy centers around bridging the gap between tradition and modernity. “Our culture boasts a rich visual heritage,” he explains, his voice filled with pride. “I want to showcase that heritage while incorporating contemporary design elements to create something fresh and relevant.”
This philosophy is evident in his work for the “Keep Juba Clean” campaign. He reimagined traditional mudcloth patterns into eye-catching posters and murals, transforming a mundane message into a vibrant celebration of local culture.
Challenges and Triumphs:
Despite his success, Chol acknowledges the challenges unique to the Juba design scene. “Limited resources, inconsistent internet access, and the lack of formal design education can be hurdles,” he says. However, he remains undeterred. “These challenges make us resourceful and innovative. We find ways to adapt, using local materials and collaborating with other creatives.”
Chol’s dedication to his community extends beyond design. He mentors young aspiring designers, providing them with guidance and opportunities. He is also a vocal advocate for promoting South Sudanese design on the global stage.
A Vision for the Future:
As we conclude our conversation, Chol shares his vision for the future. “I see Juba becoming a design hub, recognized for its unique aesthetic and talented creatives. I want to see South Sudanese design influencing the world, not just the other way around.”
Chol Garang’s story is a testament to the power of creativity, resilience, and cultural pride. He is not just a successful designer; he is a pioneer, paving the way for a new generation of South Sudanese creatives to tell their stories to the world, one design at a time.
